Things are easier with EKOenergy
Companies are becoming more and more aware of the carbon footprint of their electricity consumption. As a direct result, many of them make the switch to 100% renewable energy. This is a hopeful evolution.
For companies engaging in carbon accounting and in a transition towards 100% renewable, the EKOenergy ecolabel is a helpful tool, in at least 3 ways.
First of all, many companies are struggling with the carbon accounting rules. How to prove green energy sales when you have offices in Poland, Morocco and Shanghai? Or how to make sure that the Scope 2 emissions (i.e. the emissions caused by the production of purchased electricity) of the production unit in Moscow or Sao Paolo are calculated in the right way?
In these situations, and in many others, EKOenergy helps. EKOenergy is available almost anywhere. And electricity sold with our label is always tracked with reliable tracking systems, i.e. tracking systems that fulfill the minimum requirements of the Greenhouse Gas Protocol Scope 2 Guidance, the most important carbon accounting standard.
Additional environmental benefits
Secondly, companies often try to develop and implement additional criteria for their green energy purchase. E.g. they want to make sure that their green electricity doesn’t come from a controversial biomass power plant, or from a hydropower plant which has flooded villages or which blocks fish migration routes. Or they want to make sure that their purchase also leads to additional investments. Also sustainability standards, such as the LEED standard for sustainable buildings, go that way. LEED recommends buildings to use renewable electricity and set extra criteria. E.g. under the newest version of the LEED, the electricity has to come from power plants that have been commissioned after 1 January 2005. However, for most companies and standards this turns out to be a difficult exercise. Very few have the needed expertise with regard to electricity, and what looks like a good idea in one country, isn’t necessarily useful in another country. Here too, our ecolabel may well be the perfect solution. Electricity sold with the EKOenergy label fulfills additional sustainability criteria and raises funds for new renewable energy projects. Our criteria are supported by tens of environmental organisations, they are based on on the experience of many and they work worldwide.
A third issue is the communication. Switching to renewable electricity is important, but at least as important is the communication about this switch. The renewable energy investments of companies such as Google and Ikea wouldn’t be half as useful if nobody would know about it. Because they tell about it, they inspire many to do the same, households as well as companies. They also give a clear signal to politicians: 100% renewable is possible and makes economic sense. Unfortunately, the large majority of the companies using renewable energy, hardly communicates about it. They have no time, or the internal communication between the CSR department, the purchase deparment and the communication department is sub-optimal. Besides, electricity seems for many a complex issue. It’s easy to communicate about something which is core-business, but many buyers are rather hesitant to expose themselves to questions about renewable electricity. EKOenergy simplifies communication. Our logo is easy to use and widely accepted. A growing number of EKOenergy consumers even starts adding it to the products made with 100% EKOenergy. More of this!
We’ll be happy to make your life more easy too! Contact us for more information.
Steven Vanholme, Program Manager of EKOenergy, +358505687385