{"id":89473,"date":"2020-12-01T16:45:32","date_gmt":"2020-12-01T14:45:32","guid":{"rendered":"https:\/\/www.ekoenergy.org\/verdonce-natural-home-textiles-made-in-spain-with-ekoenergy\/"},"modified":"2020-12-17T20:55:56","modified_gmt":"2020-12-17T18:55:56","slug":"verdonce-natural-home-textiles-made-in-spain-with-ekoenergy","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/ca\/verdonce-natural-home-textiles-made-in-spain-with-ekoenergy\/","title":{"rendered":"Verdonce: t\u00e8xtils naturals per a la llar fets a Espanya utilitzant EKOenergia"},"content":{"rendered":"\n
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Verdonce<\/a> \u00e9s una marca espanyola de productes que t’ajudaran a fer de la teva casa una llar m\u00e9s sostenible, reduint els residus i ajudant al medi ambient. Els seus productes estan elaborats amb materials naturals de prove\u00efdors locals i confeccionats a m\u00e0 a Madrid.<\/p>\n\n\n\n

Entrevistem a M\u00f3nica Garc\u00eda i Oliver Green, els fundadors de Verdonce, tamb\u00e9 coneguts entre els seus amics com \u201cLa fam\u00edlia Green\u201d, per a saber m\u00e9s sobre la import\u00e0ncia que els donen a la sostenibilitat i el que els va portar a triar electricitat etiquetada amb EKOenergia.<\/p>\n\n\n\n

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Expliqueu-nos breument com va comen\u00e7ar Verdonce i perqu\u00e8 \u00e9s tan especial.<\/strong><\/p>\n\n\n\n

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Verdonce va comen\u00e7ar com un projecte familiar personal. Ens vam adonar que la nostra cuina era el lloc on m\u00e9s es creaven m\u00e9s desaprofitaments, sobretot envasos de pl\u00e0stic d’un sol \u00fas. Vam decidir comen\u00e7ar a comprar a granel, vam fer un canvi d’h\u00e0bits i necessit\u00e0vem bosses per a la compra. Vam estar buscant i no vam trobar bosses reutilitzables que complissin els requisits que vol\u00edem, aix\u00ed que vam decidir fer-les nosaltres mateixos amb fibres naturals. En comen\u00e7ar a utilitzar-les, va ser quan ens vam adonar que no \u00e9rem els \u00fanics \u201cestranys\u201d, que est\u00e0vem pensant en cuidar una miqueta m\u00e9s el planeta i reduir el desaprofitament.<\/em><\/p>\n\n\n\n

La gent va comen\u00e7ar a preguntar-nos per les nostres bosses i vam comen\u00e7ar a q\u00fcestionar-nos si a partir d’un projecte personal pod\u00edem emprendre un negoci. Va ser llavors quan vam confeccionar les primeres bosses de Verdonce, i que despr\u00e9s hem anat ampliant amb <\/em>tote bags i diversos productes per a la cuina i el bany, donant una soluci\u00f3 als b\u00e0sics del dia a dia. La nostra idea \u00e9s ajudar a qualsevol persona que vulgui reduir les seves escombraries de la llar, viure amb menys residus i cuidar el planeta, donant-los opcions i solucions \u00e8tiques i sostenibles.<\/em><\/p>\n\n\n\n

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\u201cAdoptar l’etiqueta EKOenergia va ser m\u00e9s r\u00e0pid, f\u00e0cil i econ\u00f2mic del que pens\u00e0vem.\u201d<\/em><\/strong><\/h3>\n\n\n\n
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Com va sorgir la idea d’usar EKOenergia i qu\u00e8 us va conv\u00e8ncer que era el pas correcte? Com va ser el proc\u00e9s de compra d’electricitat renovable etiquetada com EKOenergia per a Verdonce?<\/strong><\/p>\n\n\n\n

Vam participar en un programa aqu\u00ed a Espanya anomenat \u201cPIMES y ODS\u201d, organitzat per la Fundaci\u00f3 Copade. Vam realitzar conjuntament un diagn\u00f2stic del nostre negoci en relaci\u00f3 amb els Objectius per al Desenvolupament Sostenible, per a veure en quins aspectes podem millorar encara m\u00e9s la sostenibilitat, que era el nostre objectiu des de l’inici. Un d’aquests punts era l’\u00fas de l’energies renovables, i investigant com altres marques similars a Espanya aborden aquest tema, vam descobrir Vesica Piscis<\/a>, que utilitza EKOenergia i ho mostren amb el logotip en la seva p\u00e0gina web.<\/em><\/p>\n\n\n\n

El fet que EKOenergia sigui transparent i 100% sostenible, i a m\u00e9s que una part de la tarifa es destini a finan\u00e7ar projectes en pa\u00efsos en vies de desenvolupament ens va semblar una idea genial i que encaixa perfectament amb la nostra filosofia.<\/em><\/p>\n\n\n\n

Vam veure que era possible obtenir EKOenergia a Espa\u00f1a amb Gesternova<\/a> com a prove\u00efdor d’energia. Ens vam posar en contacte amb ells i ho vam gestionar tot electr\u00f2nicament. Despr\u00e9s de fer un estudi de la nostra factura, vam descobrir que era fins i tot m\u00e9s rendible, i el proc\u00e9s en general va ser f\u00e0cil, amigable i molt r\u00e0pid.<\/em><\/p>\n\n\n\n

A part de consumir EKOenergia, quines altres decisions heu pres per a ser m\u00e9s sostenibles?<\/strong><\/p>\n\n\n\n

Sempre intentem que la sostenibilitat estigui reflectida no sols en el producte en si que venem, sin\u00f3 tamb\u00e9 en com el fem, com el produ\u00efm, com el lliurem, quins materials utilitzem\u2026 Hi ha vegades que \u00e9s senzill i d’altres que \u00e9s m\u00e9s complicat, per\u00f2 busquem que tot el negoci sigui el m\u00e9s sostenible possible d’una manera hol\u00edstica.<\/em><\/p>\n\n\n\n

Des de l’inici, el nostre criteri \u00e9s que els materials que usem siguin vegans i sense pl\u00e0stic, per tant d’origen vegetal i totalment sostenibles. Quan comencem, treball\u00e0vem amb jute, cot\u00f3 org\u00e0nic i lli. M\u00e9s endavant vam incorporar el c\u00e0nem, per a les tires de les bosses i els davantals. Alguns materials com el cot\u00f3, malgrat ser un producte vegetal, tamb\u00e9 tenen els seus pros i contres. Buscant ser cada vegada una mica m\u00e9s sostenibles, descobrim la possibilitat d’utilitzar cot\u00f3 reciclat amb certificat GRS (Global Recycled Standard) d’un prove\u00efdor local. D’aquesta manera, estem donant-li una segona vida a recursos que ja tenim en el planeta.<\/em><\/p>\n\n\n\n

Els productes de la nostra col\u00b7lecci\u00f3 estan fets a m\u00e0 per una xarxa de costureres professionals locals. Per als productes de bany i cuina de ganxet o punt, col\u00b7laborem amb l’associaci\u00f3\u00a0IAIA\u00a0en el seu projecte \u201cTeixint un Futur\u201d, que ajuda a dones en situaci\u00f3 vulnerable aqu\u00ed a Madrid.<\/em><\/p>\n\n\n\n

Despr\u00e9s tenim el tema de l’embalatge, que el fem per descomptat sense pl\u00e0stics, embolicat amb paper i cinta adhesiva craft. Pel que fa al transport, apostem pel servei postal nacional, evitant que es realitzi un despla\u00e7ament per a lliurar \u00fanicament el nostre producte. I a vegades, si ens queda a prop, fins i tot els portem nosaltres amb bici.<\/em><\/p>\n\n\n\n

Els vostres productes estan fets de manera artesanal i \u00e8tica. Quin \u00e9s el proc\u00e9s de producci\u00f3 des del moment en qu\u00e8 se us ocorre una nova idea fins que el producte final arriba al consumidor?<\/strong><\/p>\n\n\n\n

La majoria dels nostres productes sorgeixen de necessitats personals nostres, pensant en el tema dels residus a casa, i tamb\u00e9 en el tema de la roba i la moda. Tot parteix de la mateixa base: ha de complir tots els pilars de la marca. Busquem que a m\u00e9s de ser sostenibles, siguin tamb\u00e9 xulos, amb estil, que entrin pels ulls i que siguin de qualitat.<\/em><\/p>\n\n\n\n

Partint de la idea d’un “armari c\u00e0psula”, pensem per exemple que ens agradaria tenir una bossa que no entengui de moda, sin\u00f3 que sigui atemporal i unisex. Intentem que no hi hagi g\u00e8nere en els nostres productes, que siguin bastant neutres, perqu\u00e8 a la fi resulta tamb\u00e9 m\u00e9s sostenible. Llavors anem veient una mica qu\u00e8 es necessita i pensem, ideem, fem prototips i ho provem nosaltres tamb\u00e9.<\/em><\/p>\n\n\n\n

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Per exemple en el cas del fregall, n’hav\u00edem utilitzat d’altres sostenibles que no ens convencien del tot i que s’acabaven esfilagarsant. Vam pensar en fer-ne un de jute i, com que jo no s\u00e9 fer mitja, li vaig demanar a la meva mare i ella ens va teixir un fregall amb les nostres indicacions. Quan ja el ten\u00edem en pr\u00e0ctica, com que \u00f2bviament la meva mare no en pot teixir tants com necessitavem, va ser quan vam contactar amb l’associaci\u00f3 IAIA i s\u00f3n elles les qui els produeixen. Sempre utilitzem els nostres productes primer a casa i els fem pensant en que siguin pr\u00e0ctics, b\u00e0sics i necessaris.<\/em><\/p>\n\n\n\n

Tamb\u00e9 tenim en compte l’opini\u00f3 dels nostres clients. Tot i que la nostra botiga \u00e9s online, participem en diversos mercats on podem parlar directament amb el client i descobrir les seves necessitats i gustos, i aix\u00f2 \u00e9s molt enriquidor a l’hora de crear i desenvolupar productes. Ens van preguntar per exemple si les bosses de roba es poden utilitzar per a congelar pa, i llavors vam decidir fer el test a casa. El fet d’utilitzar els productes a casa et d\u00f3na tamb\u00e9 molta confian\u00e7a quan els est\u00e0s recomanant o quan est\u00e0s en un mercat davant de l’empresari. A m\u00e9s, les bosses estan testades tamb\u00e9 en el laboratori perqu\u00e8 siguin aptes per al contacte amb aliments.<\/em><\/p>\n\n\n\n

I aix\u00f2 \u00e9s en general l’I+D dels nostres productes, que \u00e9s tamb\u00e9 un proc\u00e9s d’aprenentatge per a nosaltres. En dos anys i escaig, hem recorregut molt de cam\u00ed i hi haur\u00e0 moltes m\u00e9s coses que podrem millorar, aprendre i descobrir pr\u00f2ximament.<\/em><\/p>\n\n\n\n

Creieu que els consumidors estan demanant cada vegada m\u00e9s productes fets d’una manera m\u00e9s responsable i sostenible?<\/strong><\/p>\n\n\n\n

Creiem que si. Hi ha consumidors que a m\u00e9s s\u00f3n molt conscients l’impacte que fem les persones al planeta i per als quals \u00e9s important que la marca o que el producte estigui fet d’una manera ecol\u00f2gica.<\/em><\/p>\n\n\n\n

D’altra banda, tamb\u00e9 \u00e9s cert que cal seguir fent una tasca d’informar que hi ha opcions alternatives. Per exemple amb motiu de la pand\u00e8mia que estem vivint, s’estan usant milions de mascaretes d’un sol \u00fas, per\u00f2 a poc a poc la gent comen\u00e7a a preocupar-se per trobar opcions reutilitzables i a adonar-se que poden ser igual o m\u00e9s fiables que una cosa que \u00e9s de “usar i llen\u00e7ar”. I encara que de vegades no queda m\u00e9s remei, com per exemple en el cas dels hospitals, en el dia a dia moltes solucions s\u00f3n molt f\u00e0cils d’implementar.<\/em><\/p>\n\n\n\n

El mateix passa amb les bosses de pl\u00e0stic. \u00c9s important tenir el proc\u00e9s de neteja i d’higiene clars, ja que una bossa reutilitzable tu saps d’on ve i en quines condicions la portes, per\u00f2 una bossa de pl\u00e0stic no saps on ha pogut estar.<\/em><\/p>\n\n\n\n

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Agra\u00efm a Verdonce per haver triat EKOenerg\u00eda, per tots els seus esfor\u00e7os cap a la sostenibilitat 100% i la neutralitat del carboni, i per respondre a les nostres preguntes! Esperem que el seu comprom\u00eds amb la sostenibilitat inspiri a uns altres a prendre mesures similars, accelerant la transici\u00f3 cap a un m\u00f3n 100% renovable.<\/p>\n\n\n\n

Per a veure altres articles com aquest i aprendre m\u00e9s sobre les empreses que utilitzen energia etiquetada com EKOenerg\u00eda, doni un cop d’ull a les nostres hist\u00f2ries d’usuaris<\/a>. Nosaltres i nostres licenciatarios, estem encantats d’ajudar particulars i empreses a triar l’energia renovable m\u00e9s sostenible disponible.<\/p>\n\n\n\n

Si est\u00e0 considerant maneres de mostrar el seu comprom\u00eds mediambiental o est\u00e0 pensant a canviar a electricitat sostenible, no dubti a posar-se en contacte<\/a> amb nosaltres. Per a mantenir-se actualitzat, segueixi’ns a Facebook<\/a>, LinkedIn<\/a>, Instagram<\/a>, Twitter<\/a>, YouTube<\/a> i Xing<\/a>!<\/p>\n\n\n\n

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M\u00f3nica Garc\u00eda i Oliver Green van ser entrevistats per C\u00e8lia Garriga<\/p>\n\n\n\n

Publicat l’1 de desembre de 2020<\/p>\n","protected":false},"excerpt":{"rendered":"

Verdonce \u00e9s una marca espanyola de productes que t’ajudaran a fer de la teva casa una llar m\u00e9s sostenible, reduint els residus i ajudant al medi ambient. Els seus productes estan elaborats amb materials naturals de prove\u00efdors locals i confeccionats a m\u00e0 a Madrid. Entrevistem a M\u00f3nica Garc\u00eda i Oliver Green, els fundadors de Verdonce, tamb\u00e9 […]<\/p>\n","protected":false},"author":17,"featured_media":89427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[194,476],"tags":[494,429],"class_list":["post-89473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-ca","category-user-stories-ca","tag-100-renewable-ca","tag-interview-ca"],"yoast_head":"\nVerdonce: t\u00e8xtils naturals per a la llar fets a Espanya utilitzant EKOenergia - EKOenergy ecolabel<\/title>\n<meta name=\"description\" content=\"Verdonce \u00e9s una marca espanyola de productes que us ajudar\u00e0 a fer la vostra llar m\u00e9s sostenible i reduir els residus. 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