{"id":39174,"date":"2017-11-06T14:43:00","date_gmt":"2017-11-06T14:43:00","guid":{"rendered":"https:\/\/www.ekoenergy.org\/chocolates-artesanos-isabel-uses-ekoenergy\/"},"modified":"2020-04-30T12:13:18","modified_gmt":"2020-04-30T12:13:18","slug":"chocolates-artesanos-isabel-uses-ekoenergy","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/es\/chocolates-artesanos-isabel-uses-ekoenergy\/","title":{"rendered":"Chocolates Artesanos Isabel apuesta por EKOenerg\u00eda"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

Entrevista con Isabel F\u00e9lez Rosell\u00f3<\/em><\/em><\/p>\n\n\n\n

El obrador de Chocolates Artesanos Isabel da prioridad a la sostenibilidad durante todo el proceso de creaci\u00f3n del chocolate. Para Isabel F\u00e9lez Rosell\u00f3, utilizar electricidad certificada con EKOenerg\u00eda <\/a>es una parte importante de su filosof\u00eda. Nos pusimos en contacto con ella para conocer un poco m\u00e1s sus planes.\u00a0<\/p>\n\n\n\n

\u00bfQu\u00e9 te motiv\u00f3 a crear Chocolates Artesanos Isabel?<\/strong><\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Soy pastelera de profesi\u00f3n. Como consumidora de comercio justo y ecol\u00f3gico, quer\u00eda aplicar la misma l\u00f3gica en la preparaci\u00f3n de mis pasteles. Sin embargo, si quieres apostar por materias 100% org\u00e1nicas en pasteler\u00eda, el proceso es bastante complejo, porque se necesitan muchos ingredientes.\u00a0<\/em><\/p>\n\n\n\n

Con el chocolate es m\u00e1s f\u00e1cil, as\u00ed que decidimos probar con cacao de comercio justo y ecol\u00f3gico. Cuando trabajas en comercio justo no solo lo haces por vivir y ganar dinero, sino tambi\u00e9n lo haces para contar a la gente que hay productos\u00a0que nos vienen con una historia de explotaci\u00f3n detr\u00e1s, y el comercio justo es una v\u00eda alternativa de consumir.\u00a0<\/em><\/p>\n\n\n\n

Hay una frase que dice \u201cO te comportas como piensas o acabar\u00e1s pensando como te comportas\u201d. Creo que hay que ser consecuente en la vida y en el trabajo, y que las empresas tenemos una parte mas p\u00fablica que cualquier persona, y por eso tenemos que intentar ser lo mas \u00e9ticas posible. La idea es concienciar y dar ejemplo.\u00a0<\/em><\/p>\n\n\n\n

\u00bfDe que manera comunicas a tus clientes tu filosof\u00eda?<\/strong><\/strong><\/p>\n\n\n\n

A trav\u00e9s de todo. Lo primero que ve se ve es el packaging, que es ecol\u00f3gico e incluye varias de nuestras certificaciones. Adem\u00e1s, en nuestra web y en las redes sociales hablamos continuamente del comercio justo, la agricultura ecol\u00f3gica, los derechos de las mujeres, la sostenibilidad, etc.\u00a0<\/em><\/p>\n\n\n\n

Por ejemplo, nuestro oficio est\u00e1 generalmente muy masculinizado. La mayor parte de la gente que trabaja en hosteler\u00eda, pasteler\u00eda y chocolater\u00eda son hombres, y el trabajo que hacemos las mujeres suele ser secundario e incluso de limpieza. Seg\u00fan Naciones Unidas, el 70% de los alimentos a nivel mundial lo cultivamos las mujeres, sin embargo solo tenemos el 2% de la tierra en nuestro poder. Estos datos te hacen pensar. Sobre todo en zonas rurales el labor de las mujeres no suele valorarse, es por ello que queremos dar visibilidad al trabajo femenino y nuestro equipo est\u00e1 compuesto s\u00f3lo por mujeres.\u00a0<\/em><\/p>\n\n\n\n

Incidimos en que la calidad de un producto no se puede valorar solamente est\u00e9ticamente, sino que hay que contar lo que hay detr\u00e1s. Todo el proceso es importante, incluyendo aquellas partes que no se ven, como por ejemplo c\u00f3mo se ha producido y con qu\u00e9 tipo de materiales. Queremos hacer pensar a la gente y dar a entender que es posible consumir de manera responsable.\u00a0<\/em><\/p>\n\n\n\n

\u00bfPiensas que las personas estamos cambiando nuestros h\u00e1bitos de consumo progresivamente?<\/strong><\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Es verdad que nos vamos dando cuenta y conociendo estas cosas, y que cada vez hay m\u00e1s personas que deciden comprar de manera responsable, pero no es una mayor\u00eda. Seguimos viviendo en un momento en el que el precio marca la diferencia.\u00a0<\/em><\/p>\n\n\n\n

Hay que seguir contando estas historias para llegar a un momento en el que a la gente en general nos importen las condiciones de los trabajadores y la sostenibilidad de los productos.\u00a0\u00a0<\/em><\/p>\n\n\n\n

\u00bfPor qu\u00e9 te decidiste por EKOenerg\u00eda y como encaja en tu idea de negocio? \u00bfFue sencillo dar el cambio?<\/strong><\/strong><\/p>\n\n\n\n

Pensamos que hay que ser \u00a0consecuentes en todo. Nuestro packaging ya era ecol\u00f3gico, pero quer\u00edamos que todo el proceso productivo lo fuera.\u00a0<\/em><\/p>\n\n\n\n

Empezamos a trabajar con Gesternova porque nos garantizaba que toda la energia proven\u00eda de fuentes renovables. Conocimos EKOenergia a trav\u00e9s de las redes sociales, y tras trasladar nuestro inter\u00e9s a Gesternova, nos informaron de que EKOenerg\u00eda era un paso m\u00e1s para certificar que esa energ\u00eda proced\u00eda de fuentes renovables y sostenibles. Los criterios de sostenibilidad encajaban perfectamente con nuestro idea de negocio.\u00a0<\/em><\/p>\n\n\n\n

Contamos con certificaciones de agricultura ecol\u00f3gica, promovemos el comercio justo y llevamos el control de la huella de carbono, por lo que nos parece muy coherente trabajar con EKOenerg\u00eda para demostrar nuestro compromiso con el medio ambiente. El proceso de cambio fue f\u00e1cil, ya que Gesternova se encarg\u00f3 de todos los tr\u00e1mites.\u00a0<\/em><\/p>\n\n\n\n

\u00bfCuales son tus pr\u00f3ximos pasos?\u00bfTienes una estrategia para el futuro o vas improvisando?<\/strong><\/strong><\/p>\n\n\n\n

Nos gustar\u00eda crecer un poco m\u00e1s. Vivimos en un pueblo en Teruel, y uno de los problemas que tenemos es la despoblaci\u00f3n. Estamos perdiendo habitantes. Por eso nos gustar\u00eda crear m\u00e1s puestos de trabajo.\u00a0<\/em><\/p>\n\n\n\n

Tambi\u00e9n nos gustar\u00eda expandir nuestra gama de productos, aumentar puntos de venta y crear alg\u00fan punto de venta propio. Nos gustar\u00eda exportar m\u00e1s, tenemos este tema pendiente. Vendemos chocolates en Francia y a veces en Alemania, pero nos gustar\u00eda llegar a m\u00e1s pa\u00edses en el futuro para aumentar nuestro impacto.\u00a0<\/em><\/p>\n\n\n\n

Entrevista realizada por Mar\u00eda Barreiro
Publicado el 6 de noviembre 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

Entrevista con Isabel F\u00e9lez Rosell\u00f3 El obrador de Chocolates Artesanos Isabel da prioridad a la sostenibilidad durante todo el proceso de creaci\u00f3n del chocolate. Para Isabel F\u00e9lez Rosell\u00f3, utilizar electricidad certificada con EKOenerg\u00eda es una parte importante de su filosof\u00eda. Nos pusimos en contacto con ella para conocer un poco m\u00e1s sus planes.\u00a0 \u00bfQu\u00e9 te […]<\/p>\n","protected":false},"author":17,"featured_media":26866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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ecolabel","author_link":"https:\/\/www.ekoenergy.org\/es\/author\/ekoenergy\/"},"uagb_comment_info":0,"uagb_excerpt":"Entrevista con Isabel F\u00e9lez Rosell\u00f3 El obrador de Chocolates Artesanos Isabel da prioridad a la sostenibilidad durante todo el proceso de creaci\u00f3n del chocolate. Para Isabel F\u00e9lez Rosell\u00f3, utilizar electricidad certificada con EKOenerg\u00eda es una parte importante de su filosof\u00eda. Nos pusimos en contacto con ella para conocer un poco m\u00e1s sus planes.\u00a0 \u00bfQu\u00e9 te…","_links":{"self":[{"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/posts\/39174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/comments?post=39174"}],"version-history":[{"count":2,"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/posts\/39174\/revisions"}],"predecessor-version":[{"id":76102,"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/posts\/39174\/revisions\/76102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/media\/26866"}],"wp:attachment":[{"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/media?parent=39174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/categories?post=39174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ekoenergy.org\/es\/wp-json\/wp\/v2\/tags?post=39174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}