{"id":43805,"date":"2019-03-26T14:30:00","date_gmt":"2019-03-26T14:30:00","guid":{"rendered":"https:\/\/www.ekoenergy.org\/ekoenergy-launches-their-fashion-campaign\/"},"modified":"2020-04-30T12:42:21","modified_gmt":"2020-04-30T12:42:21","slug":"ekoenergy-launches-their-fashion-campaign","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/es\/ekoenergy-launches-their-fashion-campaign\/","title":{"rendered":"EKOenerg\u00eda lanza la campa\u00f1a para la industria de la moda"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

La industria de la moda es responsable del 5% de las emisiones globales de CO\u2082<\/a> , siendo uno de los sectores m\u00e1s contaminantes del planeta. Este impacto ha sido en parte motivado por el aumento del \u201cfast fashion\u201d. Este modelo de negocio hace referencia a la r\u00e1pida producci\u00f3n y comercializaci\u00f3n de ropa a precios bajos, moderna, que sigue las \u00faltimas tendencias de las pasarelas a una velocidad vertiginosa. Marcas como Hugo Boss, Tally Weijl, Triumph International, Nike y Adidas<\/a> son capaces de convertir una idea en la mente de los dise\u00f1adores en los escaparates de las calles en cuesti\u00f3n de semanas. Todo ello a precios tan baratos que hace irresistible estarse de su compra.<\/p>\n\n\n\n

Para conseguir estos precios competitivos, las empresas de moda conf\u00edan en las econom\u00edas de escala y en las incesantes reducciones de costes. Las consecuencias finales de estas pr\u00e1cticas acaban siendo el desperdicio, la contaminaci\u00f3n y las nefastas condiciones laborales de los empleados de algunos talleres textiles. En otro art\u00edculo publicado recientemente en este blog, tratamos con m\u00e1s detalle algunos de los impactos ambientales asociados a la industria de la moda.<\/a><\/p>\n\n\n\n

Algunos de los c\u00e1lculos m\u00e1s fiables apuntan que la industria de la moda es un sector que mueve unos 1,7 trillones de d\u00f3lares de la econom\u00eda mundial.<\/a> Esto significa que las emisiones de gases de efecto invernadero, vertidos de productos qu\u00edmicos, degradaci\u00f3n del suelo, escasez de agua, descarga de micropl\u00e1sticos y residuos textiles se est\u00e1n produciendo a nivel global. Todo ello, reportado en gran medida por la publicidad de las tiendas de \u201cfast fashion\u201d y por la incesable demanda de los consumidores de prendas de moda baratas.<\/p>\n\n\n\n

\u00bfC\u00f3mo puede\u00a0EKOenerg\u00eda<\/a>\u00a0ayudar a abordar algunos de los problemas ambientales de este sector? Como ecoetiqueta para la energ\u00eda, buscamos animar a empresas para que compren energ\u00eda verde \u2013 y la industria de la moda es uno de los sectores que m\u00e1s energ\u00eda consume. Las f\u00e1bricas textiles necesitan calor para los procesos de lavado, secado y tinte de las prendas y electricidad para la maquinaria e iluminaci\u00f3n. Del mismo modo, almacenes y tiendas necesitan energ\u00eda para sus sistemas de calefacci\u00f3n, refrigeraci\u00f3n e iluminaci\u00f3n. De hecho, en cualquier proceso donde se necesite electricidad, la energ\u00eda renovable deber\u00eda utilizarse si la industria de la moda quiere reducir su huella de carbono.<\/p>\n\n\n\n

Animamos a las empresas a empezar esta transici\u00f3n a las renovables a cualquier nivel de sus operaciones. Por ejemplo, las tiendas al por menor pueden cambiarse al uso de energ\u00eda renovable f\u00e1cilmente. Esto puede hacerse hoy mismo si se quiere. De la misma manera, los almacenes de la propia compa\u00f1\u00eda tambi\u00e9n pueden pasarse al consumo de renovables. Es solo cuesti\u00f3n de iniciativa.<\/p>\n\n\n\n

Un objetivo m\u00e1s ambicioso es iniciar el uso de renovables en sus cadenas de producci\u00f3n y suministro. A menudo las empresas compran las telas o servicios de otras empresas, y hacer estos cambios en sus cadenas de producci\u00f3n no es tan f\u00e1cil como tomar la decisi\u00f3n desde los consejos superiores. Sin embargo, el 80% del consumo energ\u00e9tico de este sector <\/a>proviene de las maquinas de las f\u00e1bricas textiles para la elaboraci\u00f3n de las telas, un proceso totalmente necesario para la confecci\u00f3n de estos productos. Alentamos a las empresas a demostrar su apuesta por el cambio y que se comprometan a usar energ\u00edas renovables en todos sus procesos. EKOenerg\u00eda est\u00e1 presente en m\u00e1s de 40 pa\u00edses en todo el mundo y podemos ayudar a hacer esta transici\u00f3n m\u00e1s f\u00e1cilmente.<\/p>\n\n\n\n

Tendencias como el movimiento \u201cslow fashion\u201d ofrecen alternativas para demostrar que la industria de la moda puede ser m\u00e1s sostenible. Empresas como Kotn<\/a>, Reformation<\/a> y Howies<\/a> evidencian que es posible confeccionar ropa de forma sostenible y respetuosa con el medio natural siendo rentables. Algunos ejemplos de estas empresas que ya utilizan la ecoetiqueta EKOenerg\u00eda son Ecoalf<\/a> en Espa\u00f1a, Carrera Jeans<\/a> en Italia y Globe Hope<\/a> en Finlandia.<\/p>\n\n\n\n

Aunque no hay una soluci\u00f3n \u00fanica en la industria de la moda, abordar el consumo de energ\u00eda puede ser parte de una soluci\u00f3n. Si usted trabaja en una empresa del sector de la moda y quiere unirse a la campa\u00f1a de EKOenerg\u00eda para reducir su impacto ambiental\u2026 \u00a1No dude en ponerse en\u00a0contacto con nosotros<\/a>!<\/p>\n\n\n\n

Escrito por Cameron Boggon<\/p>\n\n\n\n

Publicado el 26 de marzo de 2019<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

La industria de la moda es responsable del 5% de las emisiones globales de CO\u2082 , siendo uno de los sectores m\u00e1s contaminantes del planeta. Este impacto ha sido en parte motivado por el aumento del \u201cfast fashion\u201d. Este modelo de negocio hace referencia a la r\u00e1pida producci\u00f3n y comercializaci\u00f3n de ropa a precios bajos, […]<\/p>\n","protected":false},"author":2,"featured_media":46489,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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