{"id":43862,"date":"2019-06-13T14:03:00","date_gmt":"2019-06-13T14:03:00","guid":{"rendered":"https:\/\/www.ekoenergy.org\/globe-hope-finnish-pioneer-in-sustainable-fashion-uses-ekoenergy\/"},"modified":"2020-04-30T11:47:18","modified_gmt":"2020-04-30T11:47:18","slug":"globe-hope-finnish-pioneer-in-sustainable-fashion-uses-ekoenergy","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/es\/globe-hope-finnish-pioneer-in-sustainable-fashion-uses-ekoenergy\/","title":{"rendered":"Globe Hope, marca pionera en Finlandia de una moda m\u00e1s sostenible"},"content":{"rendered":"\n

\u201cEl mundo no sufre por la falta de material, sino por la falta de mentalidad. Siendo innovadores y llenos de ideas frescas, naci\u00f3 Globe Hope con la idea de redefinir los tejidos\u201d.<\/strong>
<\/em>
Estas son las palabras motivadoras escritas en la pared principal de las oficinas de Globe Hope. En 2003, la dise\u00f1adora Seija Lukkala (Directora General de Globe Hope) lanz\u00f3 Globe Hope como ejemplo pionero de marca de ropa que siempre apost\u00f3 por productos sostenibles con el medio ambiente. Adem\u00e1s, Globe Hope fue uno de los primeros consumidores de EKOenerg\u00eda<\/a> en la industria de la moda desde los inicios de la ecoetiqueta en 2013. En consonancia con nuestra campa\u00f1a #PassionForGreenFashion<\/a> hemos visitado las oficinas y tienda central de Globe Hope en Nummela, Finlandia, para entrevistar a Miisa Asikainen, dise\u00f1adora y encargada de marketing y comunicaci\u00f3n de la marca.<\/p>\n\n\n\n

\u00bfFue un desaf\u00edo lanzar una marca sostenible en un momento en que la moda estaba dominada por el \u201cfast fashion\u201d?<\/strong>
Desde el principio, sab\u00edamos que el movimiento de esta moda r\u00e1pida era profundamente insostenible y no quer\u00edamos seguir trabajando en ese espiral de extracci\u00f3n de recursos, producci\u00f3n, consumo y desecho. Seija Lukkala ten\u00eda la esperanza de que el mundo pudiera ser diferente y, al pensar de forma innovadora, se convirti\u00f3 en una de las pioneras en Finlandia que pensaba sobre la moda de una manera diferente.<\/em><\/p>\n\n\n\n

\u00bfQu\u00e9 tipo de materiales us\u00e1is? \u00bfC\u00f3mo cre\u00e1is algo nuevo a partir de materiales reciclados?<\/strong>
Creo que no hay material que no hayamos tratado de usar: cinturones de seguridad, tejanos, tejido de paraca\u00eddas, circuitos, recortes de cuero, uniformes viejos…De todo tipo. El proceso de producci\u00f3n depende mucho del material. Para cinturones de seguridad, por ejemplo, contactamos con talleres de reparaci\u00f3n de autom\u00f3viles. Los cinturones de seguridad no son un material barato a pesar de que a final de su vida \u00fatil pasen a ser residuos. Despu\u00e9s de comprarlos, comenzamos un largo proceso paso a paso para preparar el material para la producci\u00f3n: lavado, clasificaci\u00f3n, comprobaci\u00f3n de la longitud y despu\u00e9s los enviamos a nuestras instalaciones de producci\u00f3n en Tampere y Mikkeli (en Finlandia). As\u00ed que las bolsas son realmente hechas por una persona, como los productos artesanales. Trabajar con materiales reciclados no es f\u00e1cil ni barato e inevitablemente afecta al precio final del producto.<\/em><\/p>\n\n\n\n

\u00bfCrees que los consumidores est\u00e1n dispuestos a pagar m\u00e1s para apoyar a las marcas sostenibles?<\/strong>
Las cosas est\u00e1n cambiando y estamos viendo a personas que ya toman en serio los problemas ambientales y quieren hacer compras conscientes. Al mismo tiempo, por supuesto, todav\u00eda hay quienes prefieren las marcas de moda r\u00e1pida y barata. A menudo, es porque no entienden el precio. As\u00ed que tratamos de explicar nuestro proceso de producci\u00f3n a nuestros clientes para que sean m\u00e1s conscientes del precio final.<\/em><\/p>\n\n\n\n

\u00bfPor qu\u00e9 Globe Hope decidi\u00f3 elegir electricidad etiquetada con EKOenerg\u00eda?<\/strong>
Consumimos EKOenerg\u00eda desde que apareci\u00f3 en el mercado en 2013. Simplemente no pod\u00edamos permitirnos utilizar ninguna otra energ\u00eda porque, desde el principio, quer\u00edamos ser lo m\u00e1s sostenibles posible. En ese momento nuestra oficina principal y almac\u00e9n usaba EKOenerg\u00eda<\/strong> y cuando nos mudamos a nuestro lugar actual en Nummela, continuamos apostando por ella. El consumo de electricidad etiquetado con EKOenerg\u00eda fue otra oportunidad para que como empresa contribuy\u00e9ramos a salvar el medio ambiente.<\/strong><\/em><\/p>\n\n\n\n

\u00bfC\u00f3mo dais a conocer vuestras actividades de sostenibilidad?<\/strong>
Explicamos directamente a los clientes la historia detr\u00e1s de cada producto y todos los aspectos que lo hacen diferente de productos similares en el mercado. No solo con la historia del material, sino tambi\u00e9n con la singularidad del producto y el hecho de que se produce utilizando energ\u00eda etiquetada con EKOenerg\u00eda.<\/em><\/p>\n\n\n\n

\"\"
Frase inspiradora de la marca Globe Hope en la pared de sus oficinas en Nummela junto con bolsas hechas de cinturones de seguridad<\/em> <\/figcaption><\/figure>\n\n\n\n

\u00bfCu\u00e1l es el futuro de Globe Hope? \u00bfCrees que la industria de la moda llegar\u00e1 a ser m\u00e1s sostenible en un futuro cercano?<\/strong>
Cada vez nuestra clientela es mayor y m\u00e1s diversificada. Anteriormente, nuestros clientes eran en su mayor\u00eda aquellos que entend\u00edan el precio de los bienes sostenibles y estaban dispuestos a pagarlos. Ahora, m\u00e1s clientes de distintos perfiles se est\u00e1n interesando y quieren ser m\u00e1s conscientes de sus compras. Con estos cambios de tendencia cada vez m\u00e1s al alza, tenemos esperanzas sobre el futuro de Globe Hope. Tambi\u00e9n esperamos un futuro global mejor en el mundo de la moda, por lo que seguimos siendo positivos. Seguiremos promoviendo una moda m\u00e1s \u201crelajada\u201d (slow fashion), consciente con nuestra marca y comprometidos con nuestros objetivos.<\/em><\/p>\n\n\n\n

Agradecemos a Globe Hope por elegir EKOenerg\u00eda y Miisa Asikainen por su tiempo y disposici\u00f3n para mostrarnos cada rinc\u00f3n del magn\u00edfico almac\u00e9n de Globe Hope. EKOenerg\u00eda trabaja cada d\u00eda para ayudar a personas y empresas a encontrar la energ\u00eda renovable m\u00e1s sostenible y facilitar la transici\u00f3n hacia un mundo 100% renovable. Esperamos que este ejemplo positivo de Finlandia, as\u00ed como Carrera Jeans<\/a> en Italia, ECOALF<\/a> en Espa\u00f1a y Finlayson<\/a> en Finlandia puedan ser una inspiraci\u00f3n para otras empresas del sector.<\/p>\n\n\n\n

Si representa a una marca de moda y desea disminuir su impacto ambiental con el consumo de energ\u00eda renovable que cumple criterios de sostenibilidad, \u00a1Cont\u00e1ctenos<\/a>!<\/p>\n\n\n\n

Escrito por Gl\u00f2ria Monterrubio, Kristell Prigent y Maria Vediakova <\/p>\n\n\n\n

Publicado el 1 de junio de 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cEl mundo no sufre por la falta de material, sino por la falta de mentalidad. Siendo innovadores y llenos de ideas frescas, naci\u00f3 Globe Hope con la idea de redefinir los tejidos\u201d.Estas son las palabras motivadoras escritas en la pared principal de las oficinas de Globe Hope. En 2003, la dise\u00f1adora Seija Lukkala (Directora General […]<\/p>\n","protected":false},"author":2,"featured_media":43691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[205,490],"tags":[502,441,474],"class_list":["post-43862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-es","category-user-stories-es","tag-100-renewable-es","tag-interview-es","tag-using-the-ekoenergy-logo-es"],"yoast_head":"\nGlobe Hope, marca pionera en Finlandia de una moda m\u00e1s sostenible - EKOenergy ecolabel<\/title>\n<meta name=\"description\" content=\"\u201cEl mundo no sufre por la falta de material, sino por la falta de mentalidad. 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