{"id":39111,"date":"2019-09-25T13:54:45","date_gmt":"2019-09-25T13:54:45","guid":{"rendered":"https:\/\/www.ekoenergy.org\/urban-beer-the-first-brewery-in-spain-producing-with-ekoenergy\/"},"modified":"2020-07-15T12:48:56","modified_gmt":"2020-07-15T12:48:56","slug":"urban-beer-the-first-brewery-in-spain-producing-with-ekoenergy","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/fr\/urban-beer-the-first-brewery-in-spain-producing-with-ekoenergy\/","title":{"rendered":"Urban Beer : la premi\u00e8re brasserie en Espagne \u00e0 produire avec EKO\u00e9nergie"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

La campagne \u00ab EKO\u00e9nergie pour votre brasserie<\/a> \u00bb, lanc\u00e9e en 2016, a \u00e9t\u00e9 l\u2019une des<\/strong> <\/strong>finalistes des prix de la Semaine Europ\u00e9enne de l’Energie Durable en 2018<\/a>. La campagne vise \u00e0 informer les brasseries sur l\u2019utilisation des \u00e9nergies renouvelables. Outre les brasseries italiennes et finlandaises, Urban Beer est devenue la premi\u00e8re bi\u00e8re labellis\u00e9e EKO\u00e9nergie en Espagne.<\/strong><\/strong><\/p>\n\n\n\n

Urban Beer, qui produit de la bi\u00e8re naturelle et artisanale \u00e0 Zamudio \u2013 une petite ville pr\u00e8s de Bilbao (Espagne) \u2013 a commenc\u00e9 \u00e0 utiliser l\u2019\u00e9lectricit\u00e9 labellis\u00e9e EKO\u00e9nergie apr\u00e8s ladite campagne. \u00cd\u00f1igo Garc\u00eda, co-fondateur d\u2019Urban Beer, la premi\u00e8re brasserie espagnole \u00e0 produire de l\u2019\u00e9lectricit\u00e9 100% durable, partage son exp\u00e9rience avec EKO\u00e9nergie.<\/p>\n\n\n\n

Racontez-nous bri\u00e8vement l\u2019histoire d\u2019UrbanBeer et ce qui la rend si sp\u00e9ciale.<\/strong><\/strong>
Urban Beer <\/a>a commenc\u00e9 comme une passion pour d\u00e9velopper notre hobby de faire de la bi\u00e8re. Il fut un temps o\u00f9 nous nous demandions : pourquoi ne pas essayer de faire de notre hobby notre mode de vie ? C\u2019est ainsi qu\u2019est n\u00e9e UrbanBeer, avec l\u2019importance accord\u00e9e non seulement \u00e0 la consommation, mais aussi \u00e0 la d\u00e9gustation d\u2019ingr\u00e9dients de haute qualit\u00e9 et parfois non conventionnels.<\/em><\/em><\/p>\n\n\n\n

Consid\u00e9rez-vous la durabilit\u00e9 comme un \u00e9l\u00e9ment important de l\u2019identit\u00e9 d\u2019UrbanBeer ?<\/strong><\/strong>
En raison de notre exp\u00e9rience, de notre philosophie et de notre mode de vie, c\u2019\u00e9tait un aspect essentiel d\u00e8s le d\u00e9but. Notre objectif est de fermer toute la cha\u00eene, m\u00eame si, pour l\u2019instant, il nous est impossible de le faire \u00e0 100%. Nous livrons le surplus de grain pour l\u2019alimentation animale, et nous sommes \u00e9galement en pourparlers pour utiliser ce surplus de grain pour le compostage en collaboration avec un projet local. Nous utilisons l\u2019eau pour le refroidissement, qui est ensuite utilis\u00e9e pour la production, et nous utilisons l\u2019\u00e9lectricit\u00e9 verte comme seule source d\u2019\u00e9nergie. Nous collaborons \u00e9galement avec le Gouvernement Basque et EGE, une association de producteurs de bi\u00e8re basque, pour obtenir des malts et du houblon de qualit\u00e9 et de z\u00e9ro kilom\u00e8tre.<\/em><\/em><\/p>\n\n\n\n

\u201cEKO\u00e9nergie nous a donn\u00e9 l\u2019opportunit\u00e9 d\u2019aller plus loin en ne faisant pratiquement rien\u201d<\/em><\/strong><\/em><\/strong><\/h2>\n\n\n\n

Pensez-vous que les entreprises en font assez pour \u00eatre plus durables ?<\/strong><\/strong>
Dans notre environnement, les projets commencent \u00e0 changer, mais nous sommes encore loin du compte. En tant que producteurs, nous savons que le client a le pouvoir, et si le client ach\u00e8te davantage un produit \u00e0 plus grande valeur ajout\u00e9e, le march\u00e9 bougera.<\/em><\/em><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Comment est n\u00e9e l\u2019id\u00e9e d\u2019utiliser EKO\u00e9nergie et qu\u2019est-ce qui vous a convaincu que c\u2019\u00e9tait la bonne \u00e9tape ?<\/strong> <\/strong>
Nous recherchions un fournisseur d\u2019\u00e9nergie renouvelable et notre fournisseur,<\/em> Gesternova<\/a>, nous a inform\u00e9 de la disponibilit\u00e9 de l\u2019\u00e9lectricit\u00e9 labellis\u00e9e EKO\u00e9nergie. Nous avons pens\u00e9 que c\u2019\u00e9tait une excellente id\u00e9e, et cela nous a donn\u00e9 l\u2019occasion d\u2019aller un peu plus loin. Cette \u00e9lectricit\u00e9 nous permet d\u2019utiliser des \u00e9nergies renouvelables respectueuses de l\u2019environnement et de financer des projets qui luttent contre la pauvret\u00e9 \u00e9nerg\u00e9tique sans presque rien avoir \u00e0 faire.<\/em><\/em><\/p>\n\n\n\n

En effet, le processus est tr\u00e8s simple. Vous devez demander des<\/em> informations EKO\u00e9nergie \u00e0 l’un de nos vendeurs agr\u00e9es <\/a>, remplir leurs formulaires et d\u00e8s que vous commencez \u00e0 consommer de l\u2019\u00e9nergie approuv\u00e9e par EKO\u00e9nergie, vous pouvez commencer \u00e0 en parler.<\/em><\/p>\n\n\n\n

Comment communiquez-vous \u00e0 vos consommateurs l\u2019utilisation des \u00e9nergies renouvelables et votre implication avec EKO\u00e9nergie ?<\/strong><\/strong>
Nous communiquons sur notre utilisation de l\u2019\u00e9colabel de trois mani\u00e8res : visites \u00e0 la brasserie, embouteillage et m\u00e9dias sociaux. Nous proposons des visites \u00e0 notre brasserie o\u00f9 nous informons les gens de notre philosophie, de l\u2019\u00e9nergie que nous utilisons et du fait que nous appartenons fi\u00e8rement au r\u00e9seau des consommateurs d\u2019<\/em>EKO\u00e9nergie<\/a>. D\u2019autre part, les bouteilles portent le logo EKO\u00e9nergie afin que les clients int\u00e9ress\u00e9s puissent voir que le produit qu\u2019ils vont consommer est fabriqu\u00e9 avec de l\u2019\u00e9nergie verte. Gr\u00e2ce \u00e0 nos m\u00e9dias sociaux, nous cherchons non seulement \u00e0 informer nos clients sur le projet EKO\u00e9nergie et notre utilisation exclusive d\u2019\u00e9nergie durable, mais aussi sur le fait que nos concurrents participent au projet. Nous encourageons nos coll\u00e8gues professionnels \u00e0 se joindre au bien commun dans la mesure du possible.<\/em><\/em> C\u2019est juste une question de faire le premier pas.<\/strong><\/em><\/strong><\/em><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Pensez-vous que les consommateurs exigent des produits fabriqu\u00e9s de mani\u00e8re plus responsable et durable (produits locaux, sources d\u2019\u00e9nergie, proc\u00e9d\u00e9s) ?<\/strong><\/strong>
En g\u00e9n\u00e9ral, je dirais que oui, il y a une prise de conscience, mais nous restons tr\u00e8s loin de ce que nous aimerions. Les clients voient la durabilit\u00e9 comme une bonne chose, ils<\/em><\/em> l\u2019appr\u00e9cient positivement mais il est \u00e9galement n\u00e9cessaire que leurs habitudes de consommation changent. La s\u00e9lection des produits que le public est en mesure de consommer devrait \u00eatre davantage orient\u00e9e vers les entreprises qui soutiennent cette fa\u00e7on de produire.
<\/em>
IDans notre cas, nous ne sommes pas plus chers que le reste des brasseries <\/strong>et nous n\u2019avons pas non plus de co\u00fbts plus \u00e9lev\u00e9s pour l\u2019utilisation des \u00e9nergies renouvelables. Nous voulons simplement montrer que les entreprises peuvent et doivent faire le changement.<\/strong> Qu\u2019agir n\u2019affecte pas du tout vos comptes, et par exemple avec les \u00e9nergies renouvelables, ils peuvent simplement dire : Je consomme EKO\u00e9nergie. Pourquoi pas vous ?<\/strong><\/em><\/em><\/p>\n\n\n\n

\u201cAvec l\u2019\u00e9nergie verte, vous pouvez ajouter de la valeur \u00e0 un produit qui est d\u00e9j\u00e0 de bonne qualit\u00e9\u201d<\/strong><\/em><\/em><\/h2>\n\n\n\n

Il n\u2019est donc pas surprenant que le Concours International de Lyon<\/a>, o\u00f9 sont s\u00e9lectionn\u00e9s les meilleurs vins, bi\u00e8res et spiritueux du monde entier, ait d\u00e9cern\u00e9 cette ann\u00e9e la m\u00e9daille d\u2019or \u00e0 la bi\u00e8re Urban Beer\u2019s Antidote. F\u00e9licitations !!<\/p>\n\n\n\n

Nous remercions Teresa Lopez d\u2019avoir pr\u00e9par\u00e9 cette interview et nous remercions \u00cd\u00f1igo Garc\u00eda pour le temps qu\u2019il a consacr\u00e9 \u00e0 r\u00e9pondre \u00e0 nos questions et pour son enthousiasme et sa diffusion d\u2019EKO\u00e9nergie. Nous esp\u00e9rons que les consommateurs continueront \u00e0 boire de mani\u00e8re responsable les diff\u00e9rentes bi\u00e8res Urban Beer 100% durables.
Chez EKO\u00e9nergie, nous aimons communiquer sur les t\u00e9moignqges d’utilisateurs<\/a> afin de d\u00e9montrer avec des cas concrets que les \u00e9nergies renouvelables durables sont la voie que nous devons suivre. N\u2019h\u00e9sitez pas \u00e0 nous contacter<\/a> si vous souhaitez en savoir plus sur EKO\u00e9nergie.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ecrit par Gl\u00f2ria Monterrubio
Publi\u00e9 le 25 Septembre 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

La campagne \u00ab EKO\u00e9nergie pour votre brasserie \u00bb, lanc\u00e9e en 2016, a \u00e9t\u00e9 l\u2019une des finalistes des prix de la Semaine Europ\u00e9enne de l’Energie Durable en 2018. La campagne vise \u00e0 informer les brasseries sur l\u2019utilisation des \u00e9nergies renouvelables. Outre les brasseries italiennes et finlandaises, Urban Beer est devenue la premi\u00e8re bi\u00e8re labellis\u00e9e EKO\u00e9nergie en Espagne. […]<\/p>\n","protected":false},"author":17,"featured_media":26692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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