{"id":39130,"date":"2019-04-15T14:35:00","date_gmt":"2019-04-15T14:35:00","guid":{"rendered":"https:\/\/www.ekoenergy.org\/carrera-jeans-supports-the-ekoenergy-fashion-campaign\/"},"modified":"2020-07-15T12:52:24","modified_gmt":"2020-07-15T12:52:24","slug":"carrera-jeans-supports-the-ekoenergy-fashion-campaign","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/fr\/carrera-jeans-supports-the-ekoenergy-fashion-campaign\/","title":{"rendered":"Carrera Jeans soutient la campagne sur l\u2019industrie de la mode d\u2019EKO\u00e9nergie"},"content":{"rendered":"\n
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Carrera Jeans<\/a> est un fabricant de v\u00eatement italien qui a \u00e9t\u00e9 cr\u00e9\u00e9 en 1965 et qui exporte dans le monde entier. Depuis trois ans, l\u2019\u00e9nergie qui alimente les bureaux et les magasins de Carrera en Italie, en plus d\u2019\u00eatre verte, est aussi 100% EKO\u00e9nergie<\/strong>. \u00c0 l\u2019occasion de notre r\u00e9cente campagne Passion for Green Fashion campaign<\/a>, visant \u00e0 encourager les entreprises de mode \u00e0 utiliser les \u00e9nergies renouvelables, le PDG de Carrera Jeans \u2013 Gianluca Tacchella \u2013 a accept\u00e9 de r\u00e9pondre \u00e0 nos questions. Ses r\u00e9ponses nous ont surpris et nous ont permis de d\u00e9couvrir des aspects int\u00e9ressants et positifs de cette entreprise que nous ne connaissions pas.<\/p>\n\n\n\n

Qu\u2019est-ce qui vous a conduit \u00e0 choisir EKO\u00e9nergie ?<\/strong><\/strong><\/p>\n\n\n\n

Un jour, mon grand-p\u00e8re m\u2019a dit : \u00ab Si tu laisses \u00e0 tes enfants un endroit pire que celui que je t\u2019ai laiss\u00e9, je ne vois pas l\u2019utilit\u00e9 de ta venue sur Terre. \u00bb C\u2019est la philosophie sur laquelle repose notre entreprise. Apr\u00e8s avoir install\u00e9 nos premiers panneaux solaires sur le toit de nos entrep\u00f4ts, nous avons d\u00e9cid\u00e9 d\u2019augmenter notre consommation d\u2019\u00e9nergie renouvelable et, gr\u00e2ce \u00e0<\/em> ForGreen, nous avons eu la possibilit\u00e9 d\u2019utiliser de l\u2019\u00e9nergie renouvelable dans tous nos magasins en Italie. Chez Carrera, nous essayons d\u2019appliquer la durabilit\u00e9 \u00e0 360\u00b0. Nous ne le faisons pas sp\u00e9cifiquement pour donner \u00e0 la marque une image plus verte et plus durable, en fait nous ne le crions pas sur tous les toits. Nous le faisons parce qu\u2019il est juste de le faire, parce que c\u2019est \u00e9thique et parce que nous voulons assumer la responsabilit\u00e9 de nos actes.<\/em><\/em><\/p>\n\n\n\n

Ne pensez-vous pas qu\u2019il est important de d\u00e9clarer votre durabilit\u00e9 pour faire passer un message positif et encourager d\u2019autres compagnies \u00e0 faire de m\u00eame ?<\/strong><\/strong><\/p>\n\n\n\n

l y a beaucoup de grandes entreprises de mode qui se pr\u00e9occupent de d\u00e9clarer \u00e0 quel point elles sont vertes et engag\u00e9es \u00e0 construire un monde meilleur ; et tout aussi nombreux sont les scandales qui remplissent les pages des journaux qui concernent ces m\u00eames entreprises. Je pense qu\u2019une d\u00e9claration de durabilit\u00e9 d\u2019une tierce partie, \u00e0 savoir le label EKO\u00e9nergie<\/a>, a plus de valeur et de cr\u00e9dibilit\u00e9 qu\u2019une auto-d\u00e9claration.<\/em><\/em><\/p>\n\n\n\n

Pensez-vous que la demande pour plus de durabilit\u00e9 au sein de l\u2019industrie de la mode augmente ?<\/strong><\/strong><\/p>\n\n\n\n

Je pense qu\u2019en g\u00e9n\u00e9ral, l\u2019accent est davantage mis sur la durabilit\u00e9. Cependant, nous constatons que lorsque l\u2019option durable devient trop cher pour les consommateurs, un point de rupture est atteint. Je ne pense pas qu\u2019il soit juste de bl\u00e2mer seulement les consommateurs : les grandes cha\u00eenes de v\u00eatements qui prennent la t\u00eate du march\u00e9, et qui appliquent le mod\u00e8le de la fast fashion<\/a>, offrent des produits \u00e0 des prix tr\u00e8s bas et les clients se sont donc habitu\u00e9s \u00e0 ces prix. Chacun d\u2019entre nous a l\u2019obligation de faire de son mieux pour \u00eatre durable, mais comme nous sommes immerg\u00e9s dans une \u00e9conomie de consommation, soit nous changeons radicalement le mode de consommation, soit l\u2019option durable devient un luxe r\u00e9serv\u00e9 aux \u00e9lites<\/strong>. Nous ne pouvons pas avoir tout ce que nous voulons et en plus avoir la durabilit\u00e9.<\/em><\/em><\/p>\n\n\n\n

Que recommanderiez-vous \u00e0 d\u2019autres entreprises du secteur qui veulent faire quelque chose de plus pour la durabilit\u00e9 et pour leur RSE? Et quel r\u00f4le joue l\u2019\u00e9nergie ?<\/strong><\/strong><\/p>\n\n\n\n

Je ne pense pas pouvoir dire aux autres entreprises qu\u2019est ce qui est le mieux \u00e0 faire parce que chaque entreprise est un monde diff\u00e9rent, une entit\u00e9 complexe qui exige que les revenus couvrent les co\u00fbts. Nous utilisons l\u2019\u00e9nergie verte parce que nous pensons que c\u2019est juste et parce que nous nous soucions de l\u2019avenir de notre plan\u00e8te, mais aussi parce que nous pouvons la soutenir \u00e9conomiquement. Ce ne serait pas possible autrement. En ce sens, il est positif de constater que le march\u00e9 des \u00e9nergies renouvelables est en croissance et que les prix deviennent de plus en plus comp\u00e9titifs. Et pour que cette tendance du march\u00e9 de l\u2019\u00e9nergie se poursuive, il est essentiel que de plus en plus d\u2019entreprises participent au processus de transition vers les \u00e9nergies renouvelables<\/strong>.<\/em><\/em><\/p>\n\n\n\n

We thank Carrera Jeans for choosing EKOenergy and we thank our Italian licensed seller ForGreen for making it possible. We also thank Gianluca Tacchella for his time and for his patience in answering our questions. EKOenergy works every day to help individuals and companies to find the most sustainable renewable energy and to facilitate the transition towards a 100% renewable world. We hope that this positive example from Italy can be an inspiratioNous remercions Carrera Jeans d\u2019avoir choisi EKO\u00e9nergie et nous remercions notre fournisseur italien ForGreen de l\u2019avoir rendu possible. <\/p>\n\n\n\n

Nous remercions \u00e9galement Gianluca Tacchella pour son temps et sa patience \u00e0 r\u00e9pondre \u00e0 nos questions. EKO\u00e9nergie travaille chaque jour pour aider les particuliers et les entreprises \u00e0 trouver l\u2019\u00e9nergie renouvelable la plus durable et pour faciliter la transition vers un monde 100% renouvelable. Nous esp\u00e9rons que cet exemple positif de l\u2019Italie pourra inspirer d\u2019autres entreprises du secteur.<\/p>\n\n\n\n

Si vous travaillez dans l\u2019industrie de la mode et \u00eates int\u00e9ress\u00e9 \u00e0 rejoindre notre campagne, n\u2019h\u00e9sitez pas \u00e0 nous contacter<\/a>!<\/p>\n\n\n\n

Ecrit par Valeria Pauletti
Post\u00e9 le 25 Avril 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrera Jeans est un fabricant de v\u00eatement italien qui a \u00e9t\u00e9 cr\u00e9\u00e9 en 1965 et qui exporte dans le monde entier. Depuis trois ans, l\u2019\u00e9nergie qui alimente les bureaux et les magasins de Carrera en Italie, en plus d\u2019\u00eatre verte, est aussi 100% EKO\u00e9nergie. \u00c0 l\u2019occasion de notre r\u00e9cente campagne Passion for Green Fashion campaign, […]<\/p>\n","protected":false},"author":17,"featured_media":26806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[481],"tags":[497,433,464],"class_list":["post-39130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-stories-fr","tag-100-renewable-fr","tag-interview-fr","tag-using-the-ekoenergy-logo-fr"],"yoast_head":"\nCarrera Jeans soutient la campagne sur l\u2019industrie de la mode d\u2019EKO\u00e9nergie - EKOenergy ecolabel<\/title>\n<meta name=\"description\" content=\"Carrera Jeans est un fabricant italien de v\u00eatements qui a \u00e9t\u00e9 cr\u00e9\u00e9 en 1965 et qui exporte dans le monde entier. 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