{"id":39182,"date":"2017-11-06T14:43:00","date_gmt":"2017-11-06T14:43:00","guid":{"rendered":"https:\/\/www.ekoenergy.org\/chocolates-artesanos-isabel-uses-ekoenergy\/"},"modified":"2020-06-11T11:18:44","modified_gmt":"2020-06-11T11:18:44","slug":"chocolates-artesanos-isabel-uses-ekoenergy","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/fr\/chocolates-artesanos-isabel-uses-ekoenergy\/","title":{"rendered":"La chocolaterie Chocolates Artesanos Isabel utilise de l\u2019EKO\u00e9nergie"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

nterview avec Isabel F\u00e9lez par Mar\u00eda Barreiro<\/em><\/em><\/p>\n\n\n\n

La chocolaterie espagnole Chocolates Artesanos Isabel<\/strong> privil\u00e9gie la durabilit\u00e9 dans l\u2019ensemble de sa production. Pour la propri\u00e9taire Isabel F\u00e9lez Rosell\u00f3, l\u2019utilisation de l\u2019\u00e9lectricit\u00e9 labellis\u00e9e EKO\u00e9nergie <\/a>est une action importante parmi d\u2019autres. Nous avons pris contact avec elle pour en savoir plus sur les projets de son entreprise.<\/p>\n\n\n\n

Pourquoi avez-vous d\u00e9cid\u00e9 de cr\u00e9er Chocolates Artesanos Isabel ? Quelle \u00e9tait votre motivation ?<\/strong><\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Je suis une boulang\u00e8re professionnelle. En tant que consommatrice fairtrade et eco-friendly, j\u2019ai voulu appliquer la m\u00eame logique dans la pr\u00e9paration de mes p\u00e2tisseries. Auparavant, j\u2019avais une boulangerie, mais il est difficile d\u2019\u00eatre 100% bio car il faut utiliser beaucoup d\u2019ingr\u00e9dients..<\/p>\n\n\n\n

Avec le chocolat c\u2019est plus facile, alors nous avons d\u00e9cid\u00e9 d\u2019essayer avec du cacao certifi\u00e9 \u00e9quitable et biologique.
Lorsque vous travaillez dans le commerce \u00e9quitable, votre motivation n\u2019est pas seulement de faire des profits et de survivre avec un salaire. Vous voulez dire aux gens qu\u2019il y a des produits qui ont une face tr\u00e8s sombre (comme le cacao), et vous voulez dire aux gens que le commerce \u00e9quitable est une option alternative.<\/p>\n\n\n\n

Il y a le dicton \u00ab Soit vous vous comportez comme vous le pensez, soit vous finissez par penser comme vous vous comportez \u00bb. Nous devons \u00eatre coh\u00e9rents dans notre vie et notre travail, et en tant qu\u2019entreprise nous avons plus de responsabilit\u00e9s parce que nous touchons plus de gens, nous avons une image publique. L\u2019id\u00e9e \u00e9tait de devenir un exemple.<\/p>\n\n\n\n

\u00ab Soit vous vous comportez comme vous le pensez, soit vous finissez par penser comme vous vous comportez \u00bb<\/em><\/p>\n\n\n\n

Comment communiquez-vous votre philosophie \u00e0 vos clients ?<\/strong><\/p>\n\n\n\n

Partout. La premi\u00e8re chose que le consommateur voit est l\u2019emballage, qui est \u00e9cologique et comprend diverses certifications que nous avons. De plus, sur notre site Web et nos m\u00e9dias sociaux, nous faisons la promotion continue du commerce \u00e9quitable, de l\u2019agriculture \u00e9cologique, des droits des femmes, de la durabilit\u00e9, entre autres th\u00e8mes.<\/p>\n\n\n\n

Par exemple, notre secteur est g\u00e9n\u00e9ralement dirig\u00e9 par des hommes. Les donn\u00e9es de l\u2019ONU indiquent que 70% du travail agricole est effectu\u00e9 par des femmes, alors que les femmes ne poss\u00e8dent que 2% des terres. En particulier dans les zones rurales, le travail des femmes n\u2019est souvent pas visible et valoris\u00e9. Cela fait r\u00e9fl\u00e9chir.<\/p>\n\n\n\n

Chez Chocolats Artesanos Isabel, nous essayons de donner plus de visibilit\u00e9 au travail des femmes et notre \u00e9quipe est compos\u00e9e uniquement de femmes. Nous voulons envoyer un message clair : pour un produit de qualit\u00e9, il n\u2019y a pas que l\u2019esth\u00e9tique, la forme ou le go\u00fbt qui sont importants. L\u2019ensemble du processus est important \u00e0 prendre en compte, y compris les parties que nous ne pouvons pas voir, et la fa\u00e7on dont il a \u00e9t\u00e9 produit et avec quel type de mat\u00e9riaux. Nous voulons faire r\u00e9fl\u00e9chir et comprendre qu\u2019il est possible de consommer de mani\u00e8re consciente.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Pensez-vous que les consommateurs changent progressivement leurs habitudes et exigent des changements dans la production ?<\/strong><\/strong><\/p>\n\n\n\n

Il y a de plus en plus de gens qui ach\u00e8tent de fa\u00e7on responsable, mais ce n\u2019est pas une majorit\u00e9, nous n\u2019en sommes pas encore l\u00e0. Nous vivons toujours dans un monde o\u00f9 le prix est ce qui fait la diff\u00e9rence.<\/p>\n\n\n\n

Nous devons continuer \u00e0 dire aux consommateurs qu\u2019ils ont le pouvoir gr\u00e2ce aux d\u00e9cisions qu\u2019ils prennent, pour atteindre un point \u00e0 partir duquel les gens se soucieraient naturellement des conditions de travail et de la durabilit\u00e9 des produits.<\/p>\n\n\n\n

Pourquoi avez-vous d\u00e9cid\u00e9 de passer \u00e0 EKO\u00e9nergie et comment cela s\u2019int\u00e8gre-t-il dans votre mod\u00e8le d\u2019entreprise ? \u00c9tait-ce un processus facile ?<\/strong><\/p>\n\n\n\n

Nous voulions \u00eatre coh\u00e9rents. Notre emballage \u00e9tait d\u00e9j\u00e0 \u00e9cologique, mais nous voulions que tout le processus de fabrication soit durable, pas seulement le produit final.<\/p>\n\n\n\n

Nous travaillions d\u00e9j\u00e0 avec le fournisseur d\u2019\u00e9nergie espagnol Gesternova parce qu\u2019ils garantissent que toute l\u2019\u00e9nergie produite provenient de sources renouvelables. Ensuite, nous avons d\u00e9couvert le label EKO\u00e9nergie \u00e0 travers les m\u00e9dias sociaux. C\u2019\u00e9tait un pas de plus vers la durabilit\u00e9. Les crit\u00e8res de durabilit\u00e9 d\u2019EKO\u00e9nergie pour la production d\u2019\u00e9nergie renouvelable s\u2019inscrivent parfaitement dans nos valeurs d\u2019entreprise.<\/p>\n\n\n\n

Nous utilisons des ingr\u00e9dients issus de l\u2019agriculture biologique certifi\u00e9e, nous promouvons le commerce \u00e9quitable et gardons une trace de notre empreinte carbone, EKOenergie est donc une autre fa\u00e7on de montrer notre engagement envers l\u2019environnement. Passer \u00e0 EKO\u00e9nergie a \u00e9t\u00e9 tr\u00e8s facile, car Gesternova a g\u00e9r\u00e9 tout le processus.<\/p>\n\n\n\n

Quelles sont vos prochaines \u00e9tapes ? Avez-vous une strat\u00e9gie pour les ann\u00e9es \u00e0 venir ?<\/strong><\/p>\n\n\n\n

Nous aimerions grandir un peu plus. Nous vivons dans un village \u00e0 Teruel, en Espagne, et l\u2019un des probl\u00e8mes auxquels nous sommes confront\u00e9s actuellement est la d\u00e9population. Nous perdons des habitants. C\u2019est pourquoi nous voulons cr\u00e9er plus d\u2019opportunit\u00e9s d\u2019emploi.<\/p>\n\n\n\n

Nous aimerions \u00e9galement \u00e9largir notre gamme de produits, avoir nos produits disponibles dans plus de points de vente et exporter plus. Nous vendons du chocolat en France et parfois en Allemagne, mais nous aimerions atteindre plus de pays dans le futur pour am\u00e9liorer notre impact.<\/p>\n\n\n\n

Interview r\u00e9alis\u00e9 par Mar\u00eda Barreiro
Post\u00e9 le 6 Novembre 2017<\/p>\n","protected":false},"excerpt":{"rendered":"

nterview avec Isabel F\u00e9lez par Mar\u00eda Barreiro La chocolaterie espagnole Chocolates Artesanos Isabel privil\u00e9gie la durabilit\u00e9 dans l\u2019ensemble de sa production. Pour la propri\u00e9taire Isabel F\u00e9lez Rosell\u00f3, l\u2019utilisation de l\u2019\u00e9lectricit\u00e9 labellis\u00e9e EKO\u00e9nergie est une action importante parmi d\u2019autres. Nous avons pris contact avec elle pour en savoir plus sur les projets de son entreprise. Pourquoi 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