{"id":43856,"date":"2019-06-13T14:03:00","date_gmt":"2019-06-13T14:03:00","guid":{"rendered":"https:\/\/www.ekoenergy.org\/globe-hope-finnish-pioneer-in-sustainable-fashion-uses-ekoenergy\/"},"modified":"2020-07-15T12:50:15","modified_gmt":"2020-07-15T12:50:15","slug":"globe-hope-finnish-pioneer-in-sustainable-fashion-uses-ekoenergy","status":"publish","type":"post","link":"https:\/\/www.ekoenergy.org\/fr\/globe-hope-finnish-pioneer-in-sustainable-fashion-uses-ekoenergy\/","title":{"rendered":"Globe Hope, pionnier finlandais de la mode durable, utilise EKO\u00e9nergie"},"content":{"rendered":"\n

\u00ab\u00a0Le monde ne souffre pas du manque de mat\u00e9riel mais du manque d’esprit. Innovant et plein d’id\u00e9es neuves, Globe Hope a eu l’id\u00e9e de red\u00e9finir le tissu\u00a0\u00bb.<\/strong><\/em>
Ce sont les mots de motivation peints sur le mur du fond du si\u00e8ge de Globe Hope<\/a>. En 2003, la cr\u00e9atrice Seija Lukkala (PDG de Globe Hope) a lanc\u00e9 la marque Globe Hope, qui est un exemple pr\u00e9coce d’une marque de mode qui d\u00e9fend toujours les produits durables. Globe Hope a \u00e9t\u00e9 l’un des premiers consommateurs d’EKO\u00e9nergie<\/a> dans l’industrie de la mode, ayant achet\u00e9 de l’\u00e9nergie \u00e9co-labellis\u00e9e depuis 2013. C’est pourquoi, pour notre campagne #PassionForGreenFashion<\/a> nous nous sommes rendus au si\u00e8ge social et au magasin principal de Globe Hope \u00e0 Nummela, en Finlande, pour interviewer Miisa Asikainen, designer et sp\u00e9cialiste du marketing et de la communication.<\/p>\n\n\n\n

\u00c9tait-il difficile de lancer une marque durable \u00e0 une \u00e9poque o\u00f9 l’industrie de la mode \u00e9tait domin\u00e9e par la mode rapide ?<\/strong>
D\u00e8s le d\u00e9but, nous savions que la mode rapide \u00e9tait profond\u00e9ment insoutenable et nous ne voulions pas continuer \u00e0 travailler dans cette spirale d’extraction des ressources, de production, de consommation et de gaspillage. Seija Lukkala avait l’espoir que le monde pourrait \u00eatre diff\u00e9rent et, \u00e9tant innovante, elle est devenue l’une des pionni\u00e8res en Finlande \u00e0 penser la mode d’une mani\u00e8re diff\u00e9rente.<\/em><\/p>\n\n\n\n

Quel type de mat\u00e9riel utilisez-vous ? Et comment cr\u00e9ez-vous quelque chose de nouveau \u00e0 partir de mat\u00e9riaux recycl\u00e9s ?<\/strong>
Je pense qu’il n’y a pas de mat\u00e9riel que nous n’ayons pas essay\u00e9 d’utiliser : ceintures de s\u00e9curit\u00e9, jeans, tissu de parachute, circuits, restes de cuir, vieux uniformes de toutes sortes. Le<\/em> processus de production d\u00e9pend beaucoup du mat\u00e9riau. Pour les ceintures de s\u00e9curit\u00e9, par exemple, nous nous adressons \u00e0 des ateliers de r\u00e9paration automobile. Les ceintures de s\u00e9curit\u00e9 ne sont pas un mat\u00e9riau bon march\u00e9, m\u00eame si elles sont des d\u00e9chets. Apr\u00e8s les avoir achet\u00e9es, nous commen\u00e7ons un long processus de pr\u00e9paration du mat\u00e9riel pour la production, \u00e9tape par \u00e9tape : lavage, tri, v\u00e9rification de la longueur, puis seulement ensuite nous les envoyons \u00e0 nos installations de production \u00e0 Tampere et \u00e0 Mikkeli. Les sacs sont donc vraiment fabriqu\u00e9s par une seule personne, comme des objets artisanaux. Travailler avec des mat\u00e9riaux recycl\u00e9s n’est ni facile ni bon march\u00e9 et cela affecte in\u00e9vitablement le prix final du produit.<\/em><\/p>\n\n\n\n

Pensez-vous que les consommateurs sont pr\u00eats \u00e0 payer un prix suppl\u00e9mentaire pour soutenir des marques durables ?<\/strong>
Les choses changent et nous voyons des gens qui prennent d\u00e9j\u00e0 les questions environnementales au s\u00e9rieux et qui veulent faire des achats responsables. En m\u00eame temps, bien s\u00fbr, il y a toujours ceux qui pr\u00e9f\u00e8rent les marques de mode rapide et bon march\u00e9. Souvent, c’est parce qu’ils ne comprennent pas le prix. Nous essayons donc d’expliquer notre processus de production \u00e0 nos clients afin qu’ils soient plus conscients.<\/em><\/p>\n\n\n\n

Pourquoi avez-vous d\u00e9cid\u00e9 de choisir l’\u00e9lectricit\u00e9 labellis\u00e9e EKO\u00e9nergie ?<\/strong>
Nous achetons EKO\u00e9nergie depuis son apparition sur le march\u00e9 en 2013. Nous ne pouvions tout simplement pas nous permettre d’utiliser une autre \u00e9nergie car, d\u00e8s le d\u00e9but, nous voulions \u00eatre aussi durables que possible. Actuellement, notre bureau principal et notre entrep\u00f4t utilisent EKO\u00e9nergie<\/strong> et lorsque nous avons d\u00e9m\u00e9nag\u00e9 \u00e0 notre emplacement actuel \u00e0 Nummela, nous avons continu\u00e9 \u00e0 l’utiliser. La consommation d’\u00e9lectricit\u00e9 \u00e9colabellis\u00e9e \u00e9tait une autre occasion pour nous de contribuer \u00e0 la sauvegarde de l’environnement.<\/strong><\/em><\/p>\n\n\n\n

Comment communiquez-vous sur votre durabilit\u00e9 ?<\/strong>
Nous expliquons directement aux clients et aux consommateurs l’histoire de chaque produit et tous les aspects qui le rendent diff\u00e9rent des produits similaires sur le march\u00e9. Non seulement l’histoire du mat\u00e9riau, mais aussi le caract\u00e8re unique du produit et le fait qu’il est produit en utilisant l’\u00e9nergie \u00e9colabellis\u00e9e EKO\u00e9nergie.<\/em><\/p>\n\n\n\n

\"\"
Globe Hope motivational message and some bags made of seatbelts in their main office.<\/em> <\/figcaption><\/figure>\n\n\n\n

Quel est l’avenir de Globe Hope ? Pensez-vous que l’industrie de la mode deviendra plus durable dans un avenir proche ?<\/strong>
Notre client\u00e8le est de plus en plus large. Auparavant, nos clients \u00e9taient surtout ceux qui comprenaient le prix des biens durables et \u00e9taient pr\u00eats \u00e0 le payer. Aujourd’hui, de plus en plus de clients s’y int\u00e9ressent et veulent \u00eatre plus conscients de leurs achats. Nous constatons de tels changements et nous sommes optimistes quant \u00e0 l’avenir de Globe Hope. Nous esp\u00e9rons \u00e9galement un meilleur avenir pour le monde, c’est pourquoi nous restons positifs, nous continuons \u00e0 faire de petits pas, \u00e0 promouvoir la mode verte avec notre marque et \u00e0 rester fid\u00e8les \u00e0 nos objectifs.<\/em><\/p>\n\n\n\n

Nous remercions Globe Hope d’avoir choisi EKO\u00e9nergie et Miisa Asikainen pour son temps et sa volont\u00e9 de nous montrer chaque recoin de l’entrep\u00f4t magique de Globe Hope.
EKO\u00e9nergie travaille chaque jour pour aider les particuliers et les entreprises \u00e0 trouver l’\u00e9nergie renouvelable la plus durable et pour faciliter la transition vers un monde 100 % renouvelable. Nous esp\u00e9rons que cet exemple positif de la Finlande, ainsi que celui de Carrera Jeans<\/a> en Italie, d’ECOALF<\/a> en Espagne et de Finlayson<\/a> en Finlande, pourra inspirer d’autres entreprises du secteur.<\/p>\n\n\n\n

Si vous repr\u00e9sentez une marque de mode et souhaitez r\u00e9duire votre impact sur l’environnement en passant \u00e0 une \u00e9nergie durable, contactez-nous<\/a> !<\/p>\n\n\n\n

Ecrit par Gl\u00f2ria Monterrubio, Kristell Prigent et Maria Vediakova <\/p>\n\n\n\n

Post\u00e9 le 1 Juin 2019<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Le monde ne souffre pas du manque de mat\u00e9riel mais du manque d’esprit. Innovant et plein d’id\u00e9es neuves, Globe Hope a eu l’id\u00e9e de red\u00e9finir le tissu\u00a0\u00bb.Ce sont les mots de motivation peints sur le mur du fond du si\u00e8ge de Globe Hope. En 2003, la cr\u00e9atrice Seija Lukkala (PDG de Globe Hope) a lanc\u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":43685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[199,481],"tags":[497,433,464],"class_list":["post-43856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","category-user-stories-fr","tag-100-renewable-fr","tag-interview-fr","tag-using-the-ekoenergy-logo-fr"],"yoast_head":"\nGlobe Hope, pionnier finlandais de la mode durable, utilise EKO\u00e9nergie - 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