Advocacy and promotion of renewable energy

The EKOenergy label functions as a tool to promote the use of renewable energy. The growing demand for EKOenergy-labelled energy increases our visibility and allows us to reach all the time more persons, organisations and companies, including various stakeholders of the energy sector. 

Our steady growth increasingly attracts the interest of larger corporate consumers too. This gives us all the time more opportunities to repeat the call for a world powered by 100% renewable energy and to highlight the importance of developing renewable energy sources in harmony with nature. 

Your consumption of EKOenergy-labelled energy increases the positive impacts EKOenergy makes every year. To read about the tangible impacts we make thanks to EKOenergy users and sellers, see also our Climate Fund page or have a look at our recent newsletters.

Contributing to market development

One of the aspects covered by our criteria is reliable tracking of energy and avoidance of double counting.

We encourage existing tracking instruments and systems to collaborate or coordinate to avoid double tracking and simplify processes for local and international energy consumers. In countries where there are no established markets for energy attribute tracking, EKOenergy promotes dialogue among relevant parties and shares information. 

Throughout the years, EKOenergy has contributed to the development of the Greenhouse Gas Protocol Scope 2 Guidance and to the activities of a few working groups of IRENA Coalition for Action. We were among the first to promote renewable energy deals in countries such as Russia and Brazil, and the first I-REC-based renewable energy purchase in China was EKOenergy-labelled.

Encouraging leadership

Cover page of EKOenergy's publication

As a nonprofit and independent initiative, we inform energy consumers about international best practices with regard to biodiversity and climate impact, and we explain how renewable energy purchases work.

In addition to increasing the additional, positive impact of using renewable energy, we also encourage consumers to choose renewable energy that fulfils our sustainability criteria. EKOenergy users go the extra mile by supporting our work to promote renewable energy worldwide. This paves the way for others too. Companies can communicate about their choice of sustainable renewable energy and inspire others to start their renewables journey and go beyond.

Our publication One Tool to Cover Five Dimensions of Leadership in the Transition to 100% Renewable Energy explains how using EKOenergy contributes to the 5 dimensions of leadership, regardless of the size or sector of businesses, with illustrated cases.

Raising awareness for consumer empowerment

One of the ways we promote the use of renewables is via sharing information. Our focus is on positive steps: EKOenergy amplifies every step in the right direction, small or big. We encourage consumers to choose renewables and build on that choice, adding on the extra positive impact. This way we raise awareness and empower consumers.

EKOenergy has joined processes such as the consultations on the LEED Green Building Standard’s criteria regarding renewable energy use, and we prepared courses about green electricity use for LEED too. We have joined Climate Action Network Europe’s campaigns and activities to promote the use of renewables and we are in contact with CDP and the RE100 regarding technical criteria for the sourcing of renewable energy by large corporate consumers worldwide.

Speaking at conferences and webinars

Photo: Marijn de Wijs

EKOenergy is open to cooperation with sector events and campaigns. We have spoken and moderated sessions at various conferences to reach an international audience. We often share information in one-on-one online meetings with energy consumers, speak at events and conferences, join and start communication campaigns and organise meetings with other market stakeholders to reach more consumers.

  • We have participated in the annual REC Market Meeting for over 10 years, often as an official supporting association of the conference. We are a supporting organisation of the I-REC Standard Conference too. 
  • EKOenergy is also a member of the RE-Source platform, the organiser of the RE-Source conferences. 
  • EKOenergy has been a supporting member of three Corporate Energy Series conferences.
  • We have previously presented at the events of our sellers and we’re open to collaborate with you too!

Outreach via communication campaigns

We develop communication campaigns which often continue for a duration of a  year. Through these campaigns, we reach out to promote the use of renewable energy in specific sectors. For example, in the past years, we have set up campaigns focusing on the fashion industry, breweries, cosmetics companies and the video gaming sector.

We regularly join forces with other NGOs to promote climate action and the use of renewables. We’ve joined a campaign with Protect Our Winters (POW) Finland, supported the Irti Turpeesta (“Hands off peat”) campaign of the Finnish Association for Nature Conservation, regularly participate in Fridays for Future demonstrations and support online campaigns of CAN (Climate Action Network) Europe members. 

Encouraging youth participation in the energy transition

In the past years, EKOenergy’s Secretariat has hosted more than 150 volunteers and trainees. The volunteers assist EKOenergy’s activities by reaching out in their languages and calling for climate action, which provides them with skills useful in their working life.

Many of our long-term volunteers come via the European Solidarity Corps (ESC) Programme, an EU-financed programme to allow youth (aged 18-30) from the EU and neighbouring countries to volunteer in another country.